A key challenge in innovation management is the need to provide the structure required to implement innovations effectively while leaving room for creativity. Failure to provide this balance can hamper success in a turbulent environment when fast responses are key.

Predominant innovation management models frequently either over-determine innovative activities, or suffer from a lack of focus on execution. This paper introduces the process of ‘Results-Driven Innovation’ as a complement to existing innovation management methods that helps to balance this tension. The process is illustrated with six cases targeting different types of innovation. The authors describe the design criteria as well as factors identified to make the process successful. A complex adaptive systems perspective is applied to explain the design criteria and the success factors that make Results-Driven Innovation successful.

This paper was presented at The XXIII ISPIM Conference – Action for Innovation: Innovating from Experience – in Barcelona, Spain on 17-20 June 2012.

To get a copy of Results-Driven Innovation, complete the download form.