Persuader-In-Chief: The CEO's Role in Winning Hearts and Minds to Make a Merger Successful

Persuader-In-Chief: The CEO's Role in Winning Hearts and Minds to Make a Merger Successful

04.05.10Rick Heinick

This article explores how CEOs play a critical role in making mergers and acquisitions successful

Generating everyone's enthusiasm and active support is essential for overcoming the many obstacles that work against M&A success and which derail so many mergers.

CEO Refresher, April 2010

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