When Jack Welch was boss of GE, the giant American conglomerate, he
extolled the virtues of “speed, simplicity and self-confidence”.
Businesses are now realizing why he put such an emphasis on encouraging
simplicity.
Ron Ashkenas was part of a team put together by Welch
25 years ago while developing his business strategy known as the
“Work-Out” process. “The simplicity part was really important,” said
Ashkenas, author of Simply Effective: How to Cut Through Complexity in Your Organisation and Get Things Done.
In fact, at most big companies 10% to 40% of profit is wasted because of harmful complexity.
The Sunday Times, April 21, 2013