Breaking the Pattern of Innovation Stagnation

Breaking the Pattern of Innovation Stagnation

The best way to ideate and validate a new product is to do so quickly

A global pharmaceutical company used Schaffer's Rapid Results process to innovate new products.The initiative did more than just put new products in the pipeline – it ushered in cultural changes and a shift in the company’s way of thinking that accelerated not only a specific set of product ideas, but also the process by which all product ideas are created.

From Innovation Enterprise – Channels

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