Beyond the Fads: How Leaders Drive Change With Results

Beyond the Fads: How Leaders Drive Change With Results

01.30.95Ron Ashkenas

How leaders can drive change by starting with results

This article traces forty years of organizational fads that failed to deliver the promised results. TRW and SmithKline Beecham illustrate how leaders can drive change by starting with results instead of programs.

Published in Managing Strategic & Cultural Change in Organizations, Craig Schneier, editor. The Human Resources Planning Society, 1995.

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